Green Marketing: Truly Sustainable Communication In our last blog post we discussed greenwashing, the phenomenon in which companies pretend to be greener than they actually are. Consciously or unconsciously. But what if your company is actually committed to sustainability? We also have a term for that: green marketing. What is Green Marketing? Green Marketing, also known as sustainable...

Greenwashing: the truth behind sustainability Sustainability has become a hot topic in the business world. But sometimes it's hard to see through the appearance of greenwashing. Greenwashing, the phenomenon where companies pretend to be greener than they really are, is something we regularly encounter. Sometimes this is done consciously, for marketing purposes, ...

CSRD: How new European legislation affects your waste management At RCN we understand better than anyone else the value of sustainability and responsible entrepreneurship. We are always looking for ways to help organizations improve their waste management and bring it into line with the latest regulations. That is why we would like to inform you about the Corporate ...

Nedcargo Insights “You were right, but it was very direct!” Laughing, Kirsten confronts her father Koes with the way in which the collaboration between RCN and Nedcargo came about. Koes is Koes de Quillettes, the 62-year-old founder of RCN. Kirsten is now part of the management together with her brother Robbert. Koes ...

Take a deep breath: Microplastic Take a deep breath: did you know that the air you breathe may contain microplastics? Yes, you read that right. Recent research has shown that microplastics are present in the atmosphere and can have adverse effects on both our health and the environment. In this blog we take a closer look…

Love for clothes? In addition to the fact that you may have this product delivered by post monthly or sometimes even weekly, you wear it day in, day out. With more than 114 million tons of waste per year, clothing / textiles can be labeled as an environmental polluter. We'll tell you why: To date, ...

Waste administration, even that! To fall off? Most people don't like to lose weight. And secretly that also applies to waste. In addition, administration is not necessarily the biggest hobby for many organizations. We do not interfere with losing weight (although, if there is a real need for this, we are happy to give tips), but waste and ...

April 1, sustainability is chill Waste free world From April 1, 2023, producers and importers of beverage packaging with a capacity of up to and including 3 liters will have to charge a deposit on cans. This means that a 15 cent deposit will be levied on cans of soft drinks, alcoholic beverages, milk, water and beer, just like it is now ...